Educor introduces its Board of Experts

Private education provider, Educor Holdings, is proud to officially introduce the Group’s Executive Board of professionals. The EXCO team’s objective is to provide the best in leadership and to ensure Educor’s mission to Dream, Believe and Achieve is carried out in all avenues of the company.


Educor’s board members are; Group CEO Charles Reeves, Group COO for Face-to-Face brands Kapil Jaggeth, Group Chief Financial Officer Creedon Kay, Group IT and Special Projects Officer Ian Bayley, Group Chief Registrar Reena Budree, Group Chief Academic Officer Professor Henriette Hay-Swemmer, Group Legal Advisor and Company Secretary Dassie Moodley and Group Chief Marketing and Sales Officer Imraan Asmall.


Charles Reeves brings a wealth of experience and insight to his present role as CEO of Educor Holdings. He is driven by the prospect of creating excellence through systems and processes and does his best to break out of traditional roles to create effective educational products. His career started at Price Waterhouse Cooper, first to complete his articles, then as an audit senior, before being promoted to audit manager. He then moved to Altech Multi-Media before joining the Educor team. Charles adopts a holistic approach and gets actively involved in all spheres of the business with a particular focus on corporate strategy and structure.


Group COO, Kapil Jaggeth, who is a salesman by craft, is an expert in business analysis, marketing strategy and business development management. Kapil is driven by targets and deadlines and is constantly seeking new opportunities for the five brands (Damelin, CityVarsity, ICESA, Central Technical College and Damelin’s School of Banking and Insurance) he is custodian of. One of the highlights of his career was successfully implementing a turnaround strategy for Damelin, a victory that had resulted in him joining the helm of Educor as Acting Group Chief Operations Officer. With an optimistic view, Kapil brings a level of operational efficiency to the business and a culture of discipline and vision.


Group CFO Creedon Kay is a Bcom graduate and a financial professional who has gained financial experience from working with several recognised companies in the country. At Educor, he oversees all technical aspects of running a business, that relate to monitoring cash flow, managing financial risks, record-keeping and in some instances even fund-raising. He is excited to be part of an organisation that is not just academic but driven by a strong sense of business passion. Creedon’s long term vision for Educor Holdings is to create financial success by developing excellence in systems, while mitigating risk to the business.

IT Officer, Ian Bayley is all about the tech world and brings over 18 years of experience to the industry. He joined Educor in 2008 and is responsible for all aspects of the organisation’s information technology and systems. Ian leads IT strategic and operational planning to achieve business goals by fostering innovation, prioritising IT initiatives, and coordinating the evaluation, deployment, and management of current and future IT systems across the organisation. He considers himself to be part of a new era of Chief IT Officers who are technically savvy but is business aware and able to contribute to the general running of the business with a meaningful contribution to the EXCO team with a reporting line directly to the CEO.


Reena Budree, the Group Registrar is an academic intellectual who has a laudable list of qualifications to her name. She was admitted as an attorney of the High Court of SA in December 1996 and practised corporate and labour law before moving to public higher education where she has held executive and senior management positions since 2003. Reena worked at the University of Natal, University of KwaZulu-Natal, Wits University, Cape Peninsula University of Technology and Pretoria University. In 2012, she was appointed by the Minister of the Department of Higher Education to assist the administrator at Tshwane University of Technology to regularise governance and HR practices. She is now responsible for governance, risk and compliance, student academic administration, business process engineering, quality and policy administration at Educor.

Prof Driekie Hay-Swemmer holds a BA and HED from the University of Stellenbosch, Bed (Honours) and Med (Cum Laude) from the University of the Free State and a PhD from Vista University. She has established herself as a prolific researcher in higher education, participating with distinction in numerous national and international research projects on teaching and learning. Some of her career highlights includes; being a successful author for over 40 academic publications that cover a range of pertinent subjects. Topics range from the educational landscape of South Africa, learning approaches, professional development, teacher induction, learners with special needs and more. She possesses over 12 years of experience in universities executive management teams, seven years as a Deputy Vice-Chancellor responsible for the Academic portfolio. Prof Swemmer is passionate about harnessing the power of educational technologies to help bring the group into the cutting edge of 21st century learnings.

Group Legal Advisor and Company Secretary, Dassie Moodley moved from Group Legal Manager to his current position just two months ago. He has a Masters Degree in Law from the University of KwaZulu Natal and has over 12 years in the legal industry. Upon joining Educor, Dassie set up and started the legal department within the Group. Dassie is a dedicated team player and is passionate about Educor. Some of his responsibilities include viewing all contracts relating to leases, supplier agreement, tenant agreements, student application agreements, employment agreements, all litigation in high court and Magistrates Court, compliance with all Educational and regulatory bodies, all CCMA and Labour Court matters.

Sales and Marketing Executive, Imraan Asmall who is an expert in his field, first started his career at an entry level position in the retail industry but quickly worked his way up to become a valuable member of the EXCO team. There he learned about brand strategies, brand positioning and the value of the customer in a company. He then went on to become the turnaround strategist for City Girl. In 2004 he set up his very own marketing agency and by 2012 was the Managing Director for Fashion Fusion. He now brings his vast understanding to Educor and believes the brand can dominate in the education sector. He aims to give each brand under Educor a unique identity and positioning. “The bigger brands like Damelin and INTEC need to have a voice on its own. Each staff member working on these brands must live and breathe them. I also believe in building a cultural environment with better campus vibes, student loyalty programmes and an environment that staff can grow and thrive in,” he said.


Educor Holdings is the largest provider of private education in Southern Africa and a world contender in face-to-face, distance and online higher and further education. Brands under Educor include Damelin, CityVarsity, ICESA, Central Technical College, INTEC, Damelin Correspondence College and Lyceum.


Issued by the Group Communications Department:


For further information on this release, contact:

Group Head of Communications: Jessie Naidoo or

Public Relations and Events Coordinator: Janine Moodley

Tel: (031) 713 3800

Email: jessie.naidoo@educor.co.za or janine.moodley@educor.co.za